In the ultimate sign that change is afoot in response to our shifting spans of focus, the National Basketball League (NBA), a stalwart of the American sports scene, is exploring ways to speed up the end of games to satisfy shrinking attention spans.Īccording to a recent survey commissioned by Microsoft, we lose our focus faster than a goldfish. The average American watches 35 hours of television a week, and our viewing habits have taken a dramatic tilt from televisions to devices. Thirty percent of our daily media consumption is spent surfing the internet. We unlock our iPhones an average of 80 times and rack up more than 4.7 hours actively engaged with our mobile device each day. Today, we are engaged in a battle for attention-from a cascading waterfall of social streams, news articles, chatter, and digital noise. Add a few clicks to news stories and before long, you’ve logged what will likely be the first of more than 76 daily interactions with your mobile device.Įven though mobile devices have increased our access to information and ability to communicate with others, they’ve also introduced barriers that could negatively impact our work.īy understanding how to distance ourselves from distractions and improve time management, we have a better chance to dive deeper into our thinking and reach new heights of productivity. From the moment we wake in the morning, we’re tempted.
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